Our Strategy

For our +EV betting strategy, we exclusively focus on premium +EV betting opportunities to achieve a high quality return on investment over time. To complement these valuable +EV opportunities, we adjust the size of the Kelly multiplier based on the probability of each bet winning. The Kelly multiplier is a mathematical formula that recommends an...

Essential Guide For New Sports Bettors

This guide is essential for anyone new to gambling or sports betting. Did you know that around 97% to 99% of sports gamblers lose money in the long run? And when it comes to slots and casino games (excluding poker), almost 100% of players end up losing. But why is this? Is it just bad...

Avoiding Common Mistakes That Cripple Long Term Profits

Even with a solid understanding of +EV betting and its effectiveness in making money from sports betting, there are still a number of common mistakes that can significantly harm long-term profits. In this guide, we’ll explore these mistakes, showing you how to avoid them, maximising your long term profits. Spreading Your Bets: It’s inevitable that...